Trends towards eating healthier or media stories that focus on eating less sugar or fat due to diseases such as diabetes and obesity problems are a potential threat, even though gelato uses seven to 12 percent butterfat compared to ice cream at 15 to 45 percent butterfat.
Weaknesses You may need to educate consumers about what gelato is made of, meaning that it may take a while to get people to try your product. Since butterfat is necessary to make gelato, a rise in the cost of milk products may affect your bottom line. Gelato is served at 10 degrees to 22 degrees Fahrenheit compared to ice cream, which is served at temperatures of 0 degrees to 5 degrees Fahrenheit.
Another potential weakness is a lack of experience owning and managing a gelato shop. Strengths Potential strengths include the unique and varied flavors of gelato you serve. To increase sales beyond individual items, consider selling pre-packed gelato in pints or quarts for consumers to take home, or for local business workers to take back to the office.
You also need to identify the strengths, weaknesses, opportunities and threats -- referred to as a SWOT analysis -- that your shop faces before you open your doors.
Brand recognition of national and regional shops also poses a threat to you since people are more likely to remember a well-advertised brand.
Opportunities You may want to fill a particular niche or target certain market segments. Locating your store in a high-traffic area with consumers who like a cold treat is another strength.
If you make your own gelato on-site, this could be strength since no other gelato shop would carry the exact same product.
If you must rely on specific vendors for the ingredients in your homemade gelato, you run the risk of problems if they are unable to provide the supplies you need or if they unexpectedly decide to raise prices.
For example, you may wish to offer allergen-free gelato that has no nuts or gluten products. Rainy weather or cold winters may affect sales negatively. Threats Some of the threats your shop may experience include competition from other gelato shops as well as ice cream and yogurt stores.
A lack of brand recognition when compared with national or regional franchises is another potential weakness. Another strength is the fact that less energy is required to keep gelato at serving temperature when compared with ice cream.The brandguide table above concludes the Amul Ice Cream SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. •The consumption of ice cream and frozen desert is increasing in hotels, restaurant, parties and various other occasions.
As the company is catering quality product with good taste in reasonable price there is high demand of product and company has good opportunities to grow in the future. What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something.
See WikiWealth's SWOT tutorial for help. Serious threats for the ice cream supplier are the high enmity in the ice cream industry and appealing promotion and advertisement program of competitors. Nevertheless, future perspectives show a growing demand in the ice cream industry and positive economic forecasts on purchasing power of customers.
Bauman's Frozen Custard and Italian Ice plans to have a soft start, inviting only family and friends over for the first few weeks. This will help the owners get experience in managing a scoop shop and help them be better prepared for the summer rush/5(32).
Swot Analysis Sample In Ice Cream Shop 3 SWOT The goal of a SWOT analysis is to match Ci Vediamo Amsterdam’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats.Download