Pizza Hut bought a broader and slightly older demographic. This was a clever initiative, and while it was a little gimmicky, it did generate a lot of interest among Twitter users in the marketing community, as well as capture the attention of the student market it no doubt was primarily intended to target.
While numerous bloggers have passed off these programs as somewhat staged, I say hats off to the Pizza Hut team for pushing this medium and beating most others to the ball.
The ads resulted in a cease-and-desist letter from Subway. The marketer has also introduced an extensive series of social media and nontraditional media programs.
The new app allows customers to order Pizza Hut menu items directly from their mobile devices by using an intuitive touch-screen interface. The company also set up a Twitter account, " dpzinfo," to refute the prank video and posting.
Many other companies would have been paralyzed or would have tried to fight through the traditional media route. Pizza Hut, by comparison, promoted more of its quality and menu range.
An estimated 30, qualified consumer advocates trialed regional-designed pizzas such as a Cali Chicken Bacon Ranch or a Philly Cheese Steak. It also gave away free pizza to anyone whose name was John or Sarah Connor. This past year Pizza Hut has experimented with its brand by replacing "Pizza Hut" on take-out boxes with "The Hut," and by pushing the quality of its product and natural ingredients and adding more pasta options to the menu as meal-replacement solutions at home.
One good example of a viral online video Pizza Hut created was a posting of outtakes in which comedian Jim Breuer flips out while filming a TV commercial. The e-mail included a clock counting down in real time to create a level of urgency.
Pizza Hut tied back into its key product calendar pushes online, sending users to its website to order. He is author of "Strategies in a Downturn. First, it established a Facebook fan page that included an application to order pizzas without having to leave the site.
Their TV strategies differed significantly. The company promoted across a broad range of sites including Amazon, Ask, Yahoo!
Within just a few days, the video went viral and was viewed over a million times -- a nightmare scenario for any marketer. A disaster Advertising strategies To stay competitive, Pizza Hut looked to appeal to a wider base, launching new marketing vehicles and products that adhere to the sensibilities of both younger and older consumers.
Pizza Hut also gives consumers a way to pass the time as they wait for their order with a game called Pizza Hut Racer. While Pizza Hut scored a touchdown with its smart media programs, particularly in the social media space, this is a category whose sales remain largely driven by the core TV and promotional activity.
Operations Patrick Doyle gave a very sincere and apologetic message that went a long way to limiting the damage and trying to undo the issue through social media.
First, its recession-related tactical promotions in its TV activity and its value-based offers showed good focus and resulted in a positive impact on traffic and sales.
A feature I thought was fun was one in which a pizza explodes and toppings go flying across the screen with an alert if an overeager customer adds too many toppings.
Pizza Hut had a bigger commitment in paid-search clicks against both branded and unbranded words. According to Visible Measures, nearlypeople viewed the video last week.
It allowed the marketer to be seen as more relevant, interesting and in touch. Within just two weeks, it recordeddownloads at the App Store.Sep 16, · Both Domino's and Pizza Hut just about tripled their investment in online advertising in vs.
the previous year. Domino's primarily promoted its delivery service with immediate call to action. Your social media crisis plan is such a vital part of your crisis communication strategy and as long as we continue to deal with human beings, it will remain timeless with only minor tweaks needed to continue to strengthen it as new platforms, strategies and expectations arise.
Tech Enterprise Science Advertising Media Transportation Strategy Careers An amazing college essay shows how a job at Domino's helped an 'art school feminist' love her small town.
Marketing Strategy of Dominos – Dominos strategy December 24, By Hitesh Bhasin Tagged With: Strategic Marketing Articles Founded inDomino’s is the leading Pizza Company of the world with more than 10, Company owned & franchised outlets.
InDomino's Pizza Inc. almost tripled the amount investment in online advertising and the main targets being the social media like Facebook, College Humor, and MySpace.
In future plans for the company are to continue in this line of investment because it has witnessed tremendous growth in sales based on this line of investment. Advertising in the Media Essay; Advertising in the Media Essay. Words 9 Pages. Advertising is an important social phenomenon. It both stimulates consumption, economic activity models, life-styles and a certain value orientation.
Consumers are confronted with extensive daily doses of advertising in multiple media. Domino: Advertising.Download